We are currently working on renewing the look of our online training platform. When we started producing trainings, the online training platform we chose was new to us. We didn’t know yet what kind of opportunities it could offer. However, we had to immediately decide how we would present our products in the store; whether we create a product view or a course catalogue. Our selection did not only include online trainings, but the purpose was also that the consulting service could be purchased directly from the online store. This is why we chose the product view. We consulted the platform’s service provider and we agreed that the product view was the best choice for our products.
We published the first online training about a year ago. Since then, our training selection has grown to cover six different trainings. We have chosen the topics of our trainings according to the needs of our customers and in which we specialise in as experts. These include e.g. responsibilities and obligations in construction activities in Finland, checking the right to work in Finland and the Finnish liability act. Currently, basic and advanced level trainings are available on the Finnish liability act, and online trainings can be completed individually or as a package. It is also possible to complete the basic training on the Finnish liability act as a webinar led by an instructor. Choosing the product view for the platform also supported the presentation of webinars better than the course catalogue.
Because we chose the product view, the content of the training did not show in the store. So the interested buyer did not see the content of the training in advance before purchasing. We recently went through development opportunities for the presentation of the services we offer in the online store with the platform provider. Based on our needs, the platform provider ended up developing the store so that it serves better the presentation of different product groups in the future.
We feel that now is a great time to update the look of the online training platform. After more than a year of use, we have formed a picture of what possibilities the platform has and what we want from it. We came to the conclusion that the reformation is needed and we definitely want to use the platform’s full potential. Continuous improvement is important, and especially when starting a company, it is essential to monitor the development of the company’s operations and to identify unused opportunities that support the business.
After the reform, the content structure of the online trainings will remain mainly the same, but the look of the online store will be completely updated. In the future, it will be easier to view our products and to purchase them with an invoice or directly from the online store. It is also possible for companies to purchase trainings customised to their needs, for example, their employees can register without visiting the online store by filling out a customised registration form. We are looking forward to how the new look will boost our business and how our existing customers will experience the updates.
